As we’ve mentioned, navigating the health and wellness world is tricky. There are not only a million different supplements out there, but many will do their best to “trick” customers into buying low-quality or even dangerous products. Luckily, our creative agency knew this from prior experience.

We knew our primary brand development strategy was to connect with Vivared’s audience. Once again, we had to ask ourselves: who is the audience? How should the brand design reflect “health you can trust” to this specific audience?

Vivared’s audience purchased their products because they wanted an additional support layer. They wanted a community that would stand behind them to overcome health issues or maintain a healthy lifestyle.

Since the ultimate goal is to consistently create trusted connections through authentic engagement strategies like brand design and effective content marketing, we worked with Vivared to repurpose their narrative as a comprehensive health and wellness guide for the whole family and the individual.

Our client was pleased with the results. They felt we listened to their feedback on visual design and content creation strategies that embodied their company messaging. For packaging design, we decided on a deep pomegranate red with descriptive labeling that would be an excellent introduction to the product. 

Vivared customers share a strong sense of community, which helps build lasting customer loyalty to their brand. Because of this, our team and Vivared wanted to ensure a supportive atmosphere for their web design. We’re confident that with these pieces in place, Vivared will soon be a top competitor in their industry.

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