Mood: Powerful | Relentless
Are you a woman who takes her workout routine seriously? Do you need a lifestyle clothing brand that can keep up with your intense schedule and help you stay comfortable and dry no matter how much you sweat? For the hardworking female warriors out there, our full-service creative team’s concept called Flow Co. has got you covered with the best sportswear and lifestyle clothing brand on the market.
Whether you’re sweating it out at the gym or just trying to keep up with your intense daily routine, Flow Co.’s sweat-absorbent materials and contemporary styles will make you look good and feel great.
With a perfect fit that hugs your curves in all the right places, hot lifestyle clothing brand items like leggings and sports bras will become your new favorite gear. So don’t let anything stand in your way of success – trust Flow Co. to keep you looking and feeling your best.
Like any brand development strategy, our full-service creative team worked on Flow Co. to determine what differentiates them from a company like Lululemon. As a social media marketing agency, we asked ourselves: why would customers give them a chance over a well-known brand like Lululemon?
This answer is more challenging than one would imagine, but it always comes back to the underlying brand messaging and content we create. As a social media marketing agency, we needed to focus on why Flow Co. exists – to give women the best sportswear and lifestyle clothing brand experience possible by creating contemporary clothing that is both high quality and functional.
This comprehensive brand identity can be challenging to communicate, but our full-service creative team had to try to do so uniquely to honor Flow Co’s potential.
To create differentiated content that speaks to Flow Co.’s unique value proposition, our social media marketing agency needed to focus on the company’s mission, target audience, and comprehensive brand identity.
Although this remains just a concept, our brand development strategy when working with any company is to put this developmental framework in place, regardless of the state of the product.
Flow Co. is, first and foremost, a lifestyle clothing brand that should embody a unique culture and appeal to a larger community. As a lifestyle clothing brand, Flow Co. should motivate this community to be part of its overall messaging and brand narrative.
For Flow Co., we had to speak to the modern female whose empowerment comes from within. This empowerment is only complimented by a lifestyle clothing brand such as Flow Co.
This resulted in a product that is both practical and fashionable. The sweat-wicking fabric is the most effective moisture deterrent on the lifestyle clothing brand market, and the fit is specially designed to hug a woman’s curves in all the right places. Contemporary styles are always on trend, and the perfect fit will not hinder but enhance your daily routine to make you the best possible version of yourself.
The Flow Co. logo is an abstract water droplet symbolizing the lifestyle clothing brand’s commitment to its sweat-wicking material that will keep you dry no matter how hard you go at the gym. Our full-service creative team chose this color palette inspired by the idea of a strong, confident, and unapologetic femininity whose independence shines through in everything she does.
She is a force to be reckoned with, and she knows it. She is determined to be the best version of herself. And Flow Co. is the brand that will help her get there.