Mood: Sleek / Professional / Rugged
In today’s world, a man shouldn’t feel as though he needs to sacrifice luxury to maintain their masculinity. With Figaro for men, he can have the best of both worlds.
These hand-crafted grooming products for men are sleek and refined yet hold a rugged and manly edge over all those betas out there.
As the perfect balance for any modern man, Figaro grooming products for men blend the professional confidence of Don Draper with the rugged sophistication of James Bond. When the entire grooming product line’s brand narrative is put to the test and the brand development strategy comes into full view, these two personas collide and bring out the true gentleman in you.
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Our full-service creative team only has one disclaimer: be careful next time you walk into the office. Your boss may think they’ve been demoted.
With grooming products for men becoming more popular and less taboo, our full-service creative team knew Figaro had to be different from other grooming products for men to stand out in a crowded market. So, our full-service creative team and graphic design agency set out to hand-craft a comprehensive brand identity and effective social media marketing strategy that would reflect the unique positioning of our product.
In light of this, our full-service creative team had a multi-tiered challenge in front of us: we had to make a unique brand development strategy that still appealed to a specific customer base while maintaining both the quality and self-awareness of the groom products for men line.
To achieve these goals, our graphic design agency decided to take an unconventional approach to ensure the design’s authenticity.
Although we focused on the graphic design elements for a unique twist, the primary focus was to make the eco friendly packaging design and brand narrative iconic. After all, that is what customers would carry around with them: both the eco friendly packaging and the messaging.
Our full-service creative team also knew that the user experience was vital. We wanted our target customers to feel like this was a product made just for them—a man who takes his style seriously and wants a grooming products for men line to match.
The comprehensive brand identity exudes a professional air with a rustic brown and black color scheme. The custom bottles and eco friendly packaing for each of the three unique grooming products for men are chic and understated, befitting the sophisticated gentleman.
Our graphic design agency matched the understated custom packaging design, making it approachable. Yet, it still maintains an abstract and minimalist composition that exudes confidence in its ability to deliver a high-quality product.
The user experience is one of the most critical aspects of any design and comprehensive brand identity considerations. We wanted to ensure our target customers felt this was a product hand-crafted for a man who takes his grooming products seriously and needs a brand narrative to match.
From the sleek website design to the unboxing experience, the customer will feel professionally polished, as if they just left the barbershop and are on their way to the nearest speakeasy for a still martini – shaken, not stirred.
