Mood: Earthy | Peaceful
Welcome to Blush Lane Boutique. This modern boho brand is a well-established, Utah-based company. Previously known primarily for their home decor and trendy clothing, they came to us hoping our boutique brand consulting agency would thrust them into the world of cosmetics. However, we needed to develop a brand development strategy centered around their brand identity essentials.
We were ecstatic! We knew it was a remarkable opportunity to work with an established company that already understood the very core of its brand identity essentials.
Their product is a state-of-the-art lash growth serum mascara that boasts two different peptides, breathing new life into your lashes.
With our full-service creative team’s reputation in the balance, it was time to get creative juices flowing.
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With the Blush Lane Boutique’s Lash Growth Serum Mascara, we were both ahead and behind in our brand development strategy. Unlike working from the ground up, we already had a well-established company that understood its brand identity essentials.
Our full-service creative team’s project had definition and character from the very start. The real challenge was refurbishing this aesthetic with a fresh new look without jeopardizing the brand’s integrity. It required us to express creativity within the confines of specific guidelines while maintaining the brand narrative.
Working side by side with the folks at Blush Lane Boutique, our full-service creative team simplified its objectives. We stuck with our beliefs about brand design and development: let the brand narrative and product do the talking. As a boutique brand consulting agency, we rarely get proof of concept. Because Blush Lane Boutique had a proven track record, we knew they had an audience that connected with their aesthetic.
We collectively agreed that a minimalist approach was the best option for their new lash growth serum mascara. We’ve heard people equate minimal with easy. If designed correctly, a minimalist approach is quite the opposite.
As you can see from our packaging design, minimal is all about attention to detail.
Each fiber of the plant and texture of the rock had to match Blush Lane Boutique’s iconically soft pastels. The earthy and calming style had to evoke a spa-like atmosphere to comfort your lashes as the peptides pass along nature’s growth from the now wilting plants.
Ultimately, their brand narrative is: Blush Lane Boutique’s Lash Growth Serum Mascara will pass along the gift of nature and give new life to your lashes.
Blush Lane agreed: the design speaks for itself.
