Cost Associated with Package Design Types
The type of packaging you choose will affect the cost of your package design. Based on the experience of our full-service marketing firm and the research we have conducted throughout the years, prices depend on quite a few variables every cosmetics brand should consider:
Variables
– The size and shape of your package –
– The materials you use for your package –
– The printing process for your package concept –
– Whether you need packaging prototyping –
– The amount of time it takes to produce your package –
Our full-service marketing team compiled a break down for each of these factors so you can better understand production and design costs.
Cost Factors in Packaging Design
1) Size and Shape
This is the most influential factor in package design cost because it determines how much material is needed to create your package. The size also affects how your parcel will be shipped, which will be further explained in the printing process section.
2) Materials Used in Production
The most common package materials are glass, metal, paperboard, and plastic. Each of these materials has a different price point. For example, glass is more expensive than paperboard but less expensive than metal.
3) Printing Process
Your package design will need to be printed on the chosen materials. The printing process will affect the overall package design cost because some operations are more expensive than others.
4) Whether You Need Packaging Prototyping
Prototyping is the process of creating a three-dimensional model of your package design. This is typically done with paperboard or plastic so you can get a feel for the package before it’s finalized.
5) How Complex is Your Concept?
The time it takes to design your package will be billable hours from your creative agency. This cost is usually determined by the packaging complexity and the number of revisions you request.
To better understand costs associated with the production process, we’ve created a price chart that breaks down the cost per hour for various packaging services.
Price Chart
(Prices vary greatly and depend on much more than solely what is covered in this article. Please contact a representative from Unhinged Creative Agency to learn more!)
As you can see, packaging costs will vary depending on the size and shape, the materials you use, and the printing process. These are just a few factors that affect package design costs. To get an accurate estimate for your overall concept and execution, we recommend working with a full-service creative agency specializing in package design.
Conclusion from Our Full-service Marketing Team
Even though the cost is a massive motivator for any small business, it is essential to keep in mind that package design is an investment. A well-designed package will make your product more visible on the shelves and generate a higher ROI.
Investing in a full-service marketing firm will give you access to designers, copywriters, and brand strategists that will work together to create a thorough design plan that accurately reflects your brand identity and resonates with your target audience.
(Do you need a full-service creative agency? Check out our blog post on the “Pros & Cons of Digital Freelancers Vs. Full-service Marketing Firms“).
The bottom line is this: package design is a vital part of your beauty brand identity—and it comes at a cost. But with the help of an experienced marketing team like ours, you can create a concept that will resonate with your target audience.
We hope you learned something about package design strategies 2022!
Now there’s nothing standing in your way, give us a call!
Contact us today if you’re looking for a creative agency to help you with the brand development or design concepts. We’d love to chat about how we can help you create the perfect first impression.
References:
“Cosmetic Product Packaging: Rigid Gift Boxes Wholesale: Luxury Gift Boxes Wholesale [Video]: Cosmetics Packaging Box, Gift Boxes Wholesale, Luxury Skincare Packaging.” Pinterest, 3 May 2021, https://in.pinterest.com/pin/cosmetic-product-packaging–716353884480831435/
“Flexible Health & Beauty Product Packaging – Custom Packaging for Cosmetics & Other Personal Care Products: EPAC Flexibles.” EPac Flexible Packaging, 27 Oct. 2022, https://epacflexibles.com/markets/health-beauty/
“Luxury + Beauty Packaging.” Luxury & Cosmetics Packaging | Golden Arrow Packaging & Innovation, https://www.goldenarrow.com/luxury-cosmetics-packaging
“What Does Packaging Design Cost?” DesignBro, https://designbro.com/packaging-design/what-does-packaging-design-cost/
