Integrated, Cohesive Team
When you’re looking for a full-service marketing agency, it’s important to find one with professionals who are invested in your product. These agencies have the best people the marketing world has to offer. They’re not dabbling in web design, or just looking for something flexible to work from home, they have honed these skills and made it their career to be the best at what they do. Not only are they the best, but they are in constant communication with one another so your product looks as cohesive as your vision. It’s hard to turn a dream into a reality when it’s not realized from every possible angle!
As previously mentioned, the world of digital marketing has grown tremendously complex and difficult to understand every facet. There are nuances that are easily missed or misunderstood when there is only one person to complete every task necessary for your private label product to succeed. This is the main reason why rather than an expert for SEO and a separate contractor for copywriting, etc., you get all of the experts all in one place. They have a targeted plan for each facet of the digital marketing strategy and you’ll be able to easily set goals with the project manager who facilitates all the other moving parts so you don’t have to. You can focus on the important part: your private label product just waiting to be discovered!
Whether you have one product, or many, marketing in a fast-paced environment means that your needs will change on a daily basis. With a company like Unhinged, we can adjust to any scenario at any time. Our vast experience with many brands means that we have seen the evolution of brands and how we have been able to cater to their developmental needs. The fluidity of human interaction with brands and products varies to such a degree that no one can truly predict the needs of your product from day to day. Although we can develop the best strategy possible, we may need more social media presence or better-targeted advertising. Going into that unknown space with an entirely new product means you will want a team you can depend on!
(Need another “Pro” to add to the list? Check out some of the best Ad Campaigns from 2010’s. They’re way too big for just one person!)
Costs May Vary
Much like the flexibility needed in today’s advertising market, the amount of money it takes to successfully launch a new brand can be, at times, daunting and difficult to determine. The good news is, with a full-service marketing agency, you will certainly get out what you put in. While the costs may seem high, you have to ask: what is my brand worth? What could my brand be worth? If you truly believe in your product, you will undoubtedly see the benefits of adding even more value to your brand with a team of marketing professionals.
Poor Agencies mean Poor Contact
If you decide to use the wrong company, these larger firms can have terrible communication with their customers. At Unhinged, we make sure there is a dedicated team representative to answer every email, call, or question, personally and professionally. We know that your brand is a part of who you are and we want to do everything we can to make sure that part of you is appropriately represented and appreciated. That’s why it’s important to us that we are always just one click away at any time day or night. We understand the vulnerability it takes to launch these private-label products and we want to do our best to honor that courage.
(Poor agencies also mean poor knowledge. Find out the difference between a brand identity and a logo here!)
A Professional Digital Marketer is Great but… Full-service agencies are the way to go.
We have a great deal of respect for digital marketing freelancers as many of us have been in those positions as well. They have a difficult task ahead of them with all of the nuances of today’s marketing platforms and strategies. Because we have been there, we actually know first hand how difficult it actually is to be a freelancer. For this same reason, we honestly feel like an agency is the best way to comprehensively market your private label product. Without individual experts working together as one network of professionals, pieces of your marketing strategy will inevitably fall through the cracks.
(Check out our recent post on Digital Marketing Strategies and Why bots can’t replace real people!)
Not sure which marketing agency to choose? Check out Unhinged! They’ll help you write that break-up letter with ‘boring’ so you can start writing your success story.
For more of the latest brand design trends and advice from a quality creative agency, check out our blog: “Off-the-Hinge!”
Our latest post on “How to Promote Custom-Made Perfume in a Digital Marketplace” has a bunch of useful tips and tricks that apply to any company!
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Yeezy, Kelvon. “7 Successful Entrepreneurs Who Began as Freelancers.” Hongkiat, 17 Nov. 2020, https://www.hongkiat.com/blog/top-freelance-entrepreneurs/.