Online eCommerce has dramatically changed the way companies promote and sell their products. With large online retailers like Amazon and Etsy, even the little people need to understand what sets their industry apart in a digital atmosphere. Many of these popular...
A Quick Word From Your Full-Service Creative Team... When you are starting a business, one of the most important decisions you will make with your creative team is how you will brand your company. Although this may sound like an easy one-step process, this could...
In 2023 the global e-commerce market is expected to total $6.3 trillion in valuation, with $1.1 trillion of that market share in the U.S. alone. With these astounding figures, the importance of having a website for your brand may seem obvious. Still, the underlying...
It’s an exciting time to start a brand - a time to define your values, purpose, and personality. But where do you start? One of the most critical steps in fully understanding your brand core is to craft a vision statement that encapsulates your values and defines...
All online business gurus love to say the proverbial digital marketing catchphrase: I need SEO. Ever since the good old days of Ask Jeeves and AltaVista, there’s been a mad dash to get your business on the first search engine page for your product or service. The...
We want to let you in on a little secret: Everyone has a reason for starting a company. According to Business News Daily, most entrepreneurs start their businesses to have flexible hours and run the show themselves. While this is statistically the primary reason...
With so many new beauty brands out there, start-up cosmetics companies must go above and beyond in every aspect of their creative design to stand out in a saturated marketplace. As a brand consulting and creative agency, we help many small cosmetics companies...
They are among us: Chatbots, Crawlers, Art bots, Game bots. With the need to “Keep up with the Kardashians,” stay up to date on trends, and be available to prospective customers, it appears we’ve truly over-saturated the digital world with automated systems. Their...
Whenever I tell people my name is Jake, to this day, almost half will respond with a brief chuckle 'oh, like Jake from State Farm?' I always reply with 'yes, like Jake from State Farm' and we have a good laugh, only to carry on with the rest of our interaction....
Every full-service marketing team will tell you that a well-orchestrated brand growth strategy is vital to the success of any private-label or white-label product. In fact, there are so many multifaceted aspects to modern digital marketing that it takes an entire...