What Steps Should I Take?
Our full-service creative team helps companies implement a proven formula in what we call brand development workshops. We’ve designed these workshops to maximize the client’s visibility while showcasing the totality of their brand identity for the entire team.
It gives each person an in-depth perspective of the company they represent and lets them in on some ideas surrounding the product. Afterward, they intuitively know how to present the brand to their customers and have the confidence to pursue new marketing avenues along the way.
If you haven’t had the opportunity to participate in one of our incredible brand development workshops, here’s a brief overview of some steps we take to help you evaluate and strengthen your brand identity.
Three Elements of Brand Identity
1) Brand core – Identify your company’s mission and core values.
Usually, this takes shape as a purpose statement, a vision statement, and a list of core values. You will want this foundation for your brand identity if you want guidance and consistency in your brand messaging.
2) Brand Positioning – Identify your target audience and how to connect with them.
You should discuss the types of issues your target audience might have and how you can resolve them. This analysis will enhance your marketing strategy and avoid unnecessary ad spending. When you dial in on your target audience, you learn much about your brand and what it represents.
3) Brand Persona – Identify what drives you as a business owner and how you communicate with your target audience.
This section will ultimately define your voice and tone. These aspects of brand identity are crucial when communicating with your target audience. It is the bedrock from which all other copywriting, advertisements, and connections will arise.
Once you have identified your target audience, you can start crafting messages that resonate with them. You will have a strong sense of who you are as a brand and be able to focus on the overall appearance of your brand and product.
At this point, it is essential to consider enlisting the services of a professional full-service marketing team to ensure that your brand has the perfect appearance and messaging. This team of experts will be able to craft a brand image that resonates with your target audience.
Is a full-service marketing team or freelancer right for you? Check out our blog post on Marketing teams vs. Freelancers!)
Whatever your reason for starting a new company, take your time and strategically build a brand identity that aligns with your core strengths and values. The satisfaction and longevity of your brand will be worth the patience.
Thanks for reading, and please check out our other blog posts.